The Yuu Bag. Genius.

The Yuu Bag.

Not really a bag, as such. More an experience in a Rucksack.

The Yuu bag isn’t a school bag (though my 10yr old insists on using his) – it’s just a bit too big for lugging to school. No, this is a travel bag for your child.

And it’s flippin genius is what it is.

Now you can, of course, visit the Yuuworld web site and order a bag for your child.

But that’s really chopping half the fun out of the equation.

What you need to do is buy them a golden ticket.

Then THEY can go to the site, and create their OWN bag.

You start with four choices  – same bag, different colourways (actually my ONLY criticism of the Yuu bag – there are three very masculine designs, and one so pink it makes my hair hurt. I’d like to see something a little more gender neutral for the non-girly girls).

Then you go through the options, accessorizing the bag in stages – desk colour, plain or lined writing pad, small toy choice… So that when the bag arrives, it is exactly as they would have designed it themselves.

The bag itself is a sturdy rigid backpack, with masses of padding around the neck, back and shoulder straps – it’s designed for age 7+, and younger than that the bag will in all honesty be too big and heavy. Outside there are two pockets, one moulded and shaped to hold a flask/bottle perfectly (no in-bag drink spillage, see?).

The flap zips around three sides, and folds out to create a desktop to work on… this is where the travel ideas really start to work. The ‘flap’ contains a rigid piece of plastic which you can leave in the bag to work on, or slide out to use on your lap in the car.

Totally protected against the padded back panel there’s pouches for DS’s and MP3’s (or playmobil pirates), and huzzah – there’s a zipped pocket for those masters-of-loseability DS games too. There’s even a secret compartment, too…

A detachable pencil case is a fab idea (although it needs popping inside the back pockets to stop it constantly sticking to the velcro straps). Those pockets are big enough for the A4 pad (and lots and lots and lots of drawings)… there’s even a magnetic snakes & ladders game which is ace in the car.


I have a confession.

I was sent the Yuu bags *cough* LastSummer *cough*.

I know. Shockingly outrageous reviewer service *hangs head in shame*


As I was packing them for the holiday, and realising they haven’t had their review, it does mean this – I can, unequivocally, without doubt, irrefutably say – these bags are Brilliant. And more importantly will NOT fall apart in five minutes. Jolly (8) keeps his in his room, supplied with ‘essentials’, ready to grab for any likely looking car journey. Boy (10) has used his every. single. day. for school. Battered and booted it is. And still in perfect working order, not a broken zip or corner of peeling velcro to be seen.

They are not cheap – £43 – but I do think they’re worth it. So do a lot of others – they completely sold out within weeks of launch last summer.

Available from Amazon

Author: Laura

A 70's child, I’ve been married for a Very Long Time, and appear to have made four children, and collected one large and useless dog along the way. I work, I have four children, I have a dog… ergo, I do not do dusting or ironing. I began LittleStuff back in (gulp) 2004. I like huge mugs of tea. And Coffee. And Cake. And a steaming cone of crispy fresh fluffy chips, smothered in salt and vinegar. #healthyeater When I grow up I am going to be quietly graceful, organised and wear lipstick every day. In the meantime I *may* have a slight butterfly-brain issue.

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  1. Think you’re missing the point Barry. If we have to explain it then you’ll never understand.

    I’ve seen these advertised, and they do look good. £43 does seem like a lot though. I’d sooner get one of these for my daughter if it were in the £30 range. Thanks for reviewing.

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  2. A children’s rucksack for a fiver?! Won’t last five minutes I bet!

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  3. Brill I ordered one for my daughter last month it still looks like its brand new and we have been on 3 camping trips

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  4. These bags are not good quality and simply do not last. Better off buying a much cheaper bag as £42 for this is crazy expensive for somthing that broke after 6 months. I purchased two of these for each of my children and after 6 months the strap on my sons bag had comepletely broken and my daughters bag is strating to fray so she has stopped using it. There are quality issues! I wortye a complaint, although it was out of warranty andthey were not willing top even take a look or offer a repair. I have read that other parents have had the same issue with the YUU Bag.

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