Is it me, or is there something wrong with this picture?

This is a bikini.

For young girls aged TWO to EIGHT.


I know this subject of age-inappropriate clothing has been done to death… but really?
I’d probably have a pink fit if my 14 yr old daughter wanted to wear this to the beach.
But put my 6 yr old in it?

No, I don’t think so.

This is NOT a young girls style, is it?

Why on earth would a reputable and stylish childrenswear company think that this was something appropriate or desirable?

It’s not hard to make a bikini which is fine for little girls – Boden (who were the first I saw, I know there are others) seem to get it just right

There’s no mistaking that for anything other than a little girls swimwear, is there? It’s for ages 1-12, and I’d be happy for my daughter to be in it. It’s pretty, but still ‘young’ and appropriate.

I’d far rather my daughter went naked on the beach than wore that little scrap of a bikini at the top.

Is it just me?

Author: Laura

A 70's child, I’ve been married for a Very Long Time, and appear to have made four children, and collected one large and useless dog along the way. I work, I have four children, I have a dog… ergo, I do not do dusting or ironing. I began LittleStuff back in (gulp) 2004. I like huge mugs of tea. And Coffee. And Cake. And a steaming cone of crispy fresh fluffy chips, smothered in salt and vinegar. #healthyeater When I grow up I am going to be quietly graceful, organised and wear lipstick every day. In the meantime I *may* have a slight butterfly-brain issue.

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  1. No, it’s not just you, I totally agree with you. As the mum of girls aged 5 and 8 I absolutely abhore this kind of thing. There is no way on this earth I would let my girls wear anything like this. Boden, like you say, have got it just right. Girls have to grow up so quickly, let’s keep them children for as long as possible.

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    • Well exactly – I see no reason to rush them into adulthood, and certainly not to clothe them in such a manner.

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  2. As a father with a 5 year old daughter, I would absolutely no way allow her to be seen in this…its disgusting that companies should even think this way for that age group! :(

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    • It’s not like it’s something for older teens that a little girl might pick up and wear inappropriately – this has been designed purely for under 8’s!

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  3. Who makes that Lolita crap?

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    • Alex I don’t want to link to the site I saw it on as they themselves are lovely, and usually reliably fabulous. But the bikini itself was designed/made by French company Troiz Enfants, who are usually really good. Goodness knows they’re not alone though – it doesn’t take much looking to see many others along similar lines.

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  4. Hi,

    Funnily enough, I used to wear bikinis in this style when I was really little. I have photos of me and a group of friends all between 2 -6 wearing triangular tie bikinis like this at our local paddling pool (in the early 80’s). We couldn’t wait until we were old enough to wear grown-up sophisticated “proper full length swimming costumes” like our Mums and older sisters!

    I didn’t get full length bathers until swimming lessons in school.

    I presume this was because it was less material and therefore cheaper for our bikinis?

    However, my own daughters (from eight months to six) all wear full length swimming costumes. The boden two-piece is nice though.

    I don’t wear bikinis any more at all! Now, it really would be inappropriate! ;-)

    Interesting thoughts. Thanks.


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