Are you a busy parent with a small craft business that you run in between parenting? Many busy moms manage to find the time to be both a parent and an entrepreneur, this is by no means an easy feat and knowing how you can market your business effectively can save you a lot of time and stress. We all know that a business has to be seen on the internet to be successful in the digital age that we are living in and this is where multi-channel marketing can give your small business the edge it needs to succeed.
What Is Multi-Channel Marketing?
To put it simply, multi-channel marketing is the act of marketing your products on more than one channel or medium. Traditionally marketing involved printing flyers or placing an ad in the local newspaper, today marketing has gone digital. With the advent of social media sites and the internet, it has become possible to market your products to a wide audience in a targeted way. Since there are many different social media sites and websites on the internet it is not possible to capture customers from one site, hence the need for multi-channel marketing.
Several social media sites also make it possible for customers to purchase products directly from their websites. By using the right e-commerce platform, you can make it easier for your customers to buy products from you directly from their newsfeed. Multi channel marketing allows customers to find you easily and this can increase your sales and profits significantly.
How To Make Multi-Channel Marketing An Easy Task
Multi-channel marketing may sound like a daunting prospect at first since it involves managing multiple web and social media accounts. Luckily e-commerce platforms have caught on and now include functions that allow you to manage several marketing channels from one admin portal. This makes it easier to juggle parenting and running your small business.
The leading e-commerce platforms allow users to upload their products and prices on one admin portal and then automatically updates all your social media sites with your new products and their prices. Multi-channel marketing needn’t be difficult and time-consuming, when you use the right platform it is a simple task. Today, more than ever, customers are making impulse decisions and being visible on several channels can make the difference between a sale and a pass over.
Research has shown that more and more people, including mothers, are working from home and earning lucrative incomes by managing their small businesses. The internet opens a world of possibilities that make it possible to earn an income and take care of your family at the same time. Multi-channel marketing is one tool that has proven to be invaluable in modern business.
Take the first step to increasing your sales by choosing an e-commerce platform that makes managing multiple channels possible. The right platform will provide scalable solutions that can grow with your business and keep you on the forefront of e-commerce trends.