So yesterday Katy and I schlepped into London for the Baby Trade show at Olympia (thanks to the incredibly talented, and just plain gorgeously lovely people at AzariaPR who footed our train bill. Was that nice enough, d’you think? They are genuinely brilliant people to work with, actually). This isn’t an open-to-the-public event – this is where all the businesses in the nursery industry go to talk to each other.
It also happened to be the first time in three years Katy and I managed to actually meet – she’s always 100 miles away from me (we run LittleStuff via iChat y’see), so meet ups are rare and exciting things. After a noisy squealy-huggy-I-forgot-how-tall/short-you-are meet under the clock at Waterloo, we headed off to Olympia.
We spent the day wandering the halls, talking to some truly fabulous people, and seeing some really exciting products coming out in 2012.
Top insider secrets of the day? Read on…
Coverdry – Just a small basic web site at the moment, but this product is fab, needs to be seen really. Softier than soft snuggle rug – which is entirely waterproof. Loved it – and LOVED Tracey more, she’s gorgeous. Though we did rather disconcert Katy by shrieking “I Kill YOU!” at each other and sniggering for more than a few minutes…
Liz and Brenda from Ruby and Ginger were just lovely – and we rather enjoyed their stand too (and no, not just for the fudge). Danni Minogue LOVES their nappy purse, we LOVED their fabric (*swoon*) and we just know we’ll be talking a lot more about them soon.
Katie at Mama Jeanius (totally Katy’s fave brand name at the show) seriously knew her stuff – we learned a LOT about maternity jeans in a short time, and were both nodding furiously with “YES! That was always an issue when I was pregnant!”. Go – look at her jeans. They’re lush – and properly designed too.
We *may* have initially stopped at the Charlotte Keating stand purely because there happened to be a 3 week old baby there snoozing… But we stayed to talk with his oh-so-lovely mum Charlotte, and were so incredibly impressed with her clothes. Designed by an experienced designer who was also an experienced breastfeeding mum, these clothes are stylish – and they work. Beautiful quality, Charlotte Keating’s breastfeeding tops will be in stores near you very very soon, we’re certain of it.
Talking to the bigger brands, two really stood out for us - Silver Cross have a FABULOUS launch coming in 2012 – we’re really excited about working with them.
And Chicco (pronounced Keeko – who knew?!) have totally turned their look around, and we seriously like what they have done. We seriously liked the Chicco Mime Artist too. Another really exciting partnership for us, and we can’t wait to tell you AAaalllll about it :)
A couple of the stands got it very wrong (one of the big brand ones too), with all the employees sitting around a table talking to each other, making themselves unapproachable.
Big big *tut* at them.
But on the whole we had a fabulous day, talking to passionate & inspiring people – we can’t possibly list them all here, and we’re really looking forward to working with many of them, and showing you what they do.