Research carried out earlier this year by OnePoll.com found that the typical female owns 13 bras but only wears eight of them regularly. With the average bra costing £28.00, that’s £3.47 billion worth of bras doing nothing! bras4mums are offering women the chance to get these ‘old’ bras doing good elsewhere.
Tracey-Jane Hughes, who also runs the mastectomy specialist company bras4all, explained: ”We’ve been collecting unwanted bras and new cotton knickers for our “Knickers for Africa” appeal for 18 months now. We’ve sent boxes and boxes of bras & knickers on to the charities we support. Now we’d like to thank our loyal customers on our second birthday, and encourage more women to clean out their draws to help others”
All customers who send their clean unwanted bras during September will receive a £5 voucher as a thank you for their commitment to recycling and helping others. This voucher can be used with either bras4mums or bras4all online stores, or at the Lancashire shop.
T-J added, “All the recycled bras are split between the Knickers4Africa appeal, and raising money for the Breast Cancer Campaign Charity. We have a pink box inside our shop for clean but useable bras to be put in, and another for new cotton knickers. We’ve had North West companies collect in their work places, including the National Museum in Liverpool who collected 380 pairs of new knickers for the Knickers4Africa Appeal which has been a great boost to the campaign”.
So come on – own up. How many do you have loitering in the back of your drawer? I can think if two I’m waiting to shrink back in to, one which is pretty but just not comfortable, and a couple of feeding bras lurking at the back…

Unwanted bras and new cotton knickers can be sent to the office at White Bear Marina, Park Road, Adlington. PR7 4HZ.

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Posted by Laura on 1 September 2010